No matter your industry, marketing is essential to any business’ success. It’s the key to building trust with your customers and attracting new ones. Here are six strategies to help you boost the growth of your business by increasing customer retention rates, delivering more value to your customers, and helping them see the benefits of choosing you over your competitors.
Improve Your Content Creation Strategy
Many small businesses limit themselves to only creating content on their website, which is a mistake. To help promote trustworthiness and capture the attention of your audience, you need to consistently create quality content across all platforms. If you’re trying to get your ads on YouTube, you’d want to contact a video production company for better ad content. This will help you expand your reach and improve your content marketing strategy. Whether it’s through blog posts, ads, videos, eBooks, infographics, or social media management – just be sure to have a strategic plan in place that will help you grow word of mouth for the long term.
Use Video Marketing To Tell A Story
Videos are extremely powerful in connecting with your audience and telling an engaging story about you, your brand, and the products or services that you offer. The average user spends 88% more time on a website after viewing an explanatory video about it so people can learn more information when they don’t know who you are yet.
It’s just like when you’re in the store shopping: if someone doesn’t know what you do and is looking for some clarification, how would they try to find this out? They’d probably ask their friends or family members who’ve dealt with businesses like yours before. If they saw a video online of someone doing exactly what you do but better or communicating why they should choose your service over the competition, they’d be more likely to choose you in a heartbeat.
Creating videos has never been easier, you just need a good smartphone camera, lighting, and a decent microphone to get started. A video creator can make the entire video-making process hassle-free. So what’s stopping you from using videos in your marketing strategy?
Optimize Your Landing Pages
Your landing pages are one of the most important components of your marketing strategy because this is where your visitors decide whether or not to opt-in to receive more information about what you offer. If your page isn’t optimized correctly, people may leave without giving you their email address or contact information – diminishing your chances of converting them into customers later on. Here are some best practices when it comes to optimizing your landing pages:
- Make sure that each page has its URL so that you can accurately track conversions in Google Analytics.
- Use a high-quality, professional image of your product or service with a brief description – but keep it succinct.
- Include a form with your contact information and an email sign-up to start building your relationship with future customers.
Start Tracking Data In The Right Places
If you want to know where your customers are coming from and what campaigns are working best, you need a data-tracking strategy. There’s no use in throwing money at ads if you don’t have the numbers to back it up. It’s not enough to just track how many people clicked through – you need to know which traffic sources converted, how much revenue each channel is generating, and where your best customers are coming from. This lets you optimize your marketing efforts for maximum return on investment.
Use Social Media To Bring People Together
Social media has broken down the barriers of communication between brands and their customers – allowing them to have open conversations about how they feel about a product or service in real-time. It’s become so popular that it’s now considered one of the most effective ways to reach potential customers through word-of-mouth referrals, driving an increase in sales conversions by up to 200%. Even if you think social media isn’t right for your business, know that 76% of marketers say social media has helped increase website traffic, while 94% believe it’s helped brand exposure.
Reach Out To Influencers In Your Space
Influencers are people who have established themselves as an authority in their industry. They’ve become so popular and respected that they earn the trust of others within their niche – which is why other people listen to what they have to say. If you reach out to influencers before trying your luck with anyone else, chances are high that they’ll take notice because you’re reaching out specifically to them for their expertise rather than trying to sell them something straight away (which most people do). When you ask influencers to promote your products, they’re also more likely to help you in the future.
Partner With Other Businesses To Build Revenue Streams
If you want to grow your customer base and expand your market share, you need to stay open to opportunities to work with other businesses in complementary markets. You never know which channels will be the most profitable when it comes to advertising because things change so frequently. Think about creative ways you can “partner up” with companies from different industries and combine your efforts. Don’t immediately think that there must be something in it for you if they’re willing to partner with you – give them a reason by offering them something that would benefit their business as well (i.e., cross-promoting each other’s brands on social media, sending customers over who’ll make purchases, etc.).
Develop A CRM Strategy
Customer Relationship Management (CRM) is all about maintaining and strengthening relationships with customers by collecting and storing customer information across sales channels and using it with marketing automation software to prepare personalized content for each customer’s needs. CRM systems allow companies to store and organize data about customers and potential prospects so they can mine it for valuable information and use it to drive sales. According to HubSpot, inbound marketing generates up to 67% more leads at 33% lower cost than traditional outbound marketing – which is why it’s so important for your business.
Not only does marketing open up lines of communication between you and your customer, but it helps you discover what they want so that you can give it to them. Marketing provides value to both parties by offering things like brand awareness, loyal customers, and repeat sales opportunities – which is why every business should be doing everything they can to generate interest in their products or services online.