Social media has changed the way we communicate with one another, gain new information and spend our money. Now anyone can start a social media based business and earn some serious money, either through promotions or innovative content strategies.
There are various ways you can improve the likelihood that your social media can make money. Below are some of the key components to help you get there.
Gaining a following
By far the most important aspect of earning money on social media is building a large, but loyal, following. This is easier said than done, but to ensure that you get the most engagement you should aim to be actively posting on your pages.
Instagram is one of the best ways to earn money from social media; many famous Instagrammers document their lives, the clothes they wear and the places they go. Most of insta-famous accounts start by doing this free of charge, this allows for an authentic feel to their accounts to be felt by consumers. Then after time they will start posting or showcasing brands that they work with.
The authenticity of your account and the true attention to detail is what will set you above the rest. Ensure that you take the time out to think about your content posts and engage with likeminded accounts and brands. This will help you create an online persona that brands would want to work with. It can also set you up with a platform that you can release items from too.
Growing your followers should always be done as organically as possible; this is to ensure that you can actively engage. There are many different ways to grow your following online by using various helping hands, these are sometimes good at first, but should not be depended upon.
Create innovative content
Once you have gained more following you should really focus on they type of content that you share. Instagrammers, Youtubers and Tweeters are all striving to provide new and innovative ways to connect with their target audience. The social media market is often saturated with the same posts, poses or prompts. For consumers this can get boring and out dated really quickly, losing their interest and in turn their likelihood to engage with them too.
Innovative content should be the most important thing to focus on whenever engaging on social media anyway. It is double important when you are hoping to make a living from your socials. Putting a fresh spin on any product, ideal or lifestyle is the key to making your online personality stand out, and in turn create more selling opportunities.
By doing this you can open yourself up to make different selling opportunities and paid work from various brands. There are various online talent agencies that are avidly looking for social media influencers everyday. You should scout out different locations, backdrops and practise different poses to really make your content stand out.
Look for partnership opportunities
As previously stated, most opportunities will naturally come to you when you have the right look, following or lead a matching lifestyle to the brands in question. Failing that, you are well within your rights to sync up with an agency or ask to collaborate with brands that you feel connected to.
Communication is key, you should remember that this is in turn a business agreement so try to be formal when approaching brands or potential partners. At first you may have to do some promotions for free, or you could receive the clothes/products as a form of payment. After a while and with good feedback and content creation then you can expect to see a healthy income.
Many Instagram boutiques will send off messages to individuals looking to connect and ask them to promote their clothes. Whilst this is very advantageous, it can sometimes be more damaging than it is worth. Make sure that you are not lowering you value or worth with the first partnerships that approach you. Ensure you have a strategic goal or plan to get you the best outcomes that you desire.
If you are the person selling the products from your page, the same rationale applies. You should search the your social media to find likeminded accounts that best associate with you and your brands ideologies. Try to connect with them on a personal level to keep them open to any other campaigns you may wish to run too.
Earning money from social media can be as easy or as hard as you want it to be, the key to getting the most out of it is really giving your all to the account. If you have clear plans, wants or goals and a way to achieve them, earning money via your socials is definitely achievable. Just remember that good things come to those who wait, so be patient and keep your work level up.