There are plenty of ways you can plan a grand opening for your small business. For starters, you should do something that attracts the right crowd to show up – this might involve advertising in places where people are likely to see it or even hosting a charity event. The important thing is to keep your event exciting and different from other events – you want people to be able to take away something new from your grand opening!
1. Branding Your Event
The best way to ensure that you get the right crowd is to get your branding right. Just like you would brand any event, make sure that your branding is consistent across all advertisements and consider adding a unique aspect about your event as well – this will help people remember it! For example, if you wish to host a giant pinata as part of your event, you could brand it as the pinata with the most toys inside or something along those lines. If you have food and drinks at your event, you can also use customized cups, AOP tablecloths with your company logo, and more branded materials. Don’t forget to finalize all plans related to the venue of your event – this might include getting permission from the owner of the establishment if you wish to use it for free or paying a small fee. Additionally, consider creating an attractive space that appeals to people attending your event by placing colourful decorations and props around.
2. Hosting a Charity Event
Another way to ensure that people show up is by hosting a charity event. Not only will people feel obliged to attend if they are promised food and drink for free, but their tickets will also be tax-deductible! This is a great way to boost your social media presence, which will help you plan future events and will also help people see the many ways in which they can benefit from attending.
3. Advertising Your Event
There are plenty of places where you can advertise your event for free or at a low cost. Social media platforms such as Facebook are great places to market your event especially since your friends might share it with their friends. You should also consider advertising at other small establishments – they are likely to carry the news about your event amongst their audience which will help spread awareness. When planning to advertise, you must be careful not to spam people! An occasional Facebook post or an ad now and then is all that’s needed for good results.
4. Creative And Smart Marketing
You can also boost awareness by adding creative touches to marketing materials such as posters and pamphlets. For example, you could include a quirky fact or joke on each one of them – this helps break the ice between strangers who would otherwise feel awkward if they had nothing else in common. Additionally, make sure all marketing materials are consistent with your branding! Keep in mind that there are many technology solutions you can use to promote your event for free or at a low cost. For example, live streaming tools such as Periscope have the ability to reach thousands of people, so consider using them to reinforce your branding and spread awareness about your grand opening! Additionally, if you wish to offer coupons and discounts more engagingly, check out digital marketing companies that offer unique QR codes which can be scanned by people’s smartphones to obtain information instantly without having them leave the page they are on – talk about smart technology!
5. Promotional Giveaways
Promotional giveaways are yet another way to ensure that people show up at your event. You can hand them out on promotional sticks or attach them with helium balloons so they float above people’s heads during the course of the conference, making others aware of their presence – this will encourage them to pick one up as well! These giveaways can also be attractive and bright so that people are more likely to notice them and show off at social gatherings after the event is over. This way you can target a specific set of demographics that will benefit most from your grand opening. For example, if it’s a food establishment, you might consider targeting young families with kids because they are more likely to purchase your products due to their higher disposable incomes.
6. Keep Your Event Exciting
Another important tip for a successful grand opening is to keep the event itself as exciting as possible. You could have presentations, magic shows, or contests going on at the same time so that people have a variety of things to do throughout your grand opening – this way they won’t get bored easily and will stay longer, giving you more exposure! Additionally, if you’re hosting contests then it’s smart to have multiple winners because that way you’ll have many satisfied customers who will be inclined to return to your establishment in the future. Another way to keep it exciting is to put your best food and drinks on display, encouraging people to partake in them.
7. Keep The Party Going
When the event is over, make sure that you keep your guests entertained. Remember that these are potential customers who will come back if they had a good time! If there are food and beverages available at your grand opening, be sure to allow people to take their time while consuming them so that they can chat with others in attendance – this also allows you to collect feedback from them about what did or did not work during the course of the conference. Draw up a questionnaire for future reference! Also, consider hosting another event at the end of your grand opening because this is another way to keep people entertained.
These are just some of the things you need to consider when planning your grand opening for your small business. There are many ways small enterprises can host grand events that attract the right crowd. By hosting a charity event, advertising in relevant places, creating an attractive venue, and giving away promotional giveaways, you’re sure to see success!
