There’s no doubt that starting your own business and having it up and running smoothly is one of the most challenging yet admirable things one can accomplish. It’s something that requires effort, patience, and commitment, and it doesn’t stop once your business is established. Whether you’re a start-up or you’ve been around for a while, advertising your business is a never-ending task as a business owner. If you already feel like you’ve exhausted all advertising ways you know, you need a refresher on the new creative way out there. We’ve put together here some of the top unique ways to get your business noticed:
1. Take Advantage of Google
One of the tools that are available to anyone which you can easily get creative with to get your business is Google. Since Google is the go-to for anyone trying to buy anything or find a certain service, it’s the ideal way for businesses to get noticed. That’s why it’s essential to have a Google Business profile to allow your business to come up in search, in Google maps, and for your business name to come up in the Knowledge Panel in Search results when someone tries to search for it. You can also take advantage of Google’s paid search promoting tool, the Google AdWords.
2. Put Thought Into Your Brand
There are probably dozens of companies out there operating in your field, offering the same products or services. For this reason, you need to be creative when it comes to setting yourself apart from competitors by creating your own brand. Put thought into your business name and the logo design. These will allow you to produce a marquee sign that distinguishes your company. With a well made design, you will then have a visual image attached to both current and potential customers’ minds related to your business. Consider also personalizing your brand with your success story to be more relatable.
3. Use Social Media To Your Advantage
It’s not an exaggeration to say that social media now basically runs the world, even for both the business and advertising world. It would be a professional suicide if you don’t create social profiles for your business on several platforms and constantly updated it with your products, offers, and other content. It doesn’t stop there, social media is mainly there so you can interact and expand your audience, which you should determine at the very beginning so you know who to target. Being available online to answer customer inquiries and messages as well as receive their complaints will go a long way in getting you noticed among competitors.
4. Collaborate With Influencers
Speaking of social media, it comes with the new phenomena of ‘influencers’, or the individuals with a huge online following and offer certain kinds of content that appeal to specific groups. With influencers came ‘influencer marketing,’ which became one of the strongest forms of advertisement in recent years. It’s one of the best ways for businesses of all sizes to get noticed and enhance their online presence. For this, choose the right influencer after an extensive search and offer them your product or service for free, in exchange for their review and mention of your brand with a link to your website or app.
5. Stand Out With Your Content
When it comes to online advertising, it’s common knowledge that content is king. While everyone can come up with content, it’s such a broad area that there’s always room to come up with something new and creative. Creating a blog or vlog with content that is relevant, engaging, and informative is one of the winning ways you can get your business on the scene. This goes especially when you integrate video content with text and image content which is proven to be the most attention-grabbing way for consumers.
6. Consider The Traditional Ways
Before all the technology and social media hype, businesses were still getting noticed and succeeding with the good-old advertising ways. Guess what? They can still work for you now! There’s nothing wrong with going out on the streets with flyers and posters to advertise your business services or products and hanging them up in your local area; it worked before, and it will definitely work now. You can also try to get permission to paint a huge mural on a few buildings around town. Of course, the best traditional way is word-of-mouth which can only come by offering quality service and products as well as customer experience.
7. Engage With The Community
While we’re talking about the old ways of advertising a business, before social media, businesses used to actually go out and get their hands dirty to engage with people and expand their reach. You can stand out by using this almost-extinct advertising method and hold events in the local area or give free classes related to your business field. You can also find a local cause that you’re passionate towards and invest in it whether it’s by holding fundraisers or donating yourself. This will not only build your brand awareness but it will also give you an authentic reputation that every business should have.
8. Hold A Customer Contest
Everybody loves winning free things, and everyone loves a challenge, so why not use those two facts to your advantage and hold a contest for your customers to gain visibility? You can either choose to hold it online or in real life, even though online contests will attract a much bigger audience. You can use platforms like Tiktok, Snapchat, and Instagram to hold out either photo or video contests or voting polls contests where the winners can get something free or a discount.
Advertising your business is about being as creative as you can. If you’re really trying to get your company noticed and enhance its presence in the business scene, be brave enough to try out different advertising tactics to see what works. Analyzing the results of each of these advertising ways will help you direct your effort and resources towards the method that’s bringing in customers and increasing sales.