Packaging is that ointment that will keep your product at the forefront of other competitive products. When done correctly, packaging can help you sell any product. When you go shopping at the supermarket, you will most likely see a lot of unfamiliar products displayed on the shelves and the first thing that draws you in to grab one for a closer look is the packaging.
When all the important information is on the package and the ad copy is written so well, you are 90% more likely to buy that product. This shows how important good packaging is.
When you want to put a new product on the market, think of the packaging as an important part of marketing the product and make it the best it can be. People who didn’t see your ad but see your well-done packaging could become paying customers. This helps people remember your brand. A good package can help your brand communicate its mission, vision, and what makes it unique.
Here are 6 ideas for packaging and promoting new products:
Target Seasons
When introducing a new product to the market, consider how you may incorporate the current season and the benefit of picking your product at such seasons. If you sell hair, for example, you can print on the packing box or bag how wearing such hair can keep you warm in cold weather or cool in hot heat. This will make customers more time conscious. They would feel as if they would miss out on a terrific product if they did not purchase it within that season.
Take Advantage Of Eco-Friendliness
Does your product help the environment in any way? If so, make sure to write that on the box where the item comes. Don’t give too much information, stick to what’s important. This will bring in people who want to buy products that are eco-friendly. Also, look for packaging materials that can be used again or are biodegradable. The packaging should show what your business stands for.
Attractive Packaging Box
We can’t stress this point enough. Depending on what your product is, make the box or bag with a sizable, attractive, and smart-looking material and logo design. Customers may decide to buy your product if the bag it comes in is attractive and well-designed.
They may think that the product inside will be as good or even better than the bag. Customers can tell their friends and co-workers about your product by making a post with the delivered box, just because they like how it looks.
For your packaging to fit together perfectly, you would need a machine to seal it. On pouches or plastic bags, some sealers can print embossed codes or labels. There are different kinds of sealers you can use for packaging, but band sealers and continuous band sealers let you set the conveyor speed and temperature to fit the product and packaging material.
This makes the sealer effective for a long time and also boosts production volume. Some sealers give heat-sealed items the most protection while they are being stored or moved. The quality and freshness of your product will stay the same as long as the packaging is good.
Make Reusable Packaging Bags
To make this offer more interesting, look for other brands that use packaging bags that can be recycled, figure out how to recycle them, and make yours in the same pattern or a better one. This will make people aware of your product and draw attention to it.
Your top priorities should be a well-sealed package, a sleek design, a size that is easy to handle, a biodegradable bag if possible, and well-written sales copy and product descriptions. If a customer reuses the packaging for your product, give them a discount. This will make customers more likely to come back.
Customize Your Packaging
You can cut down on the extra cost of advertising by putting deals on the packaging. If the product has a discount, put it on the package and make it look interesting. You can also run a contest for your customers where they can share proof of their purchase on social media and tag your handle to win a prize.
Information like allergy warnings and nutritional facts can be printed on the packaging to keep customers safe and show how committed your brand is to being honest and making healthy, useful products. Taking away a few cents from the price can make it hard to resist as customers will think this is a better deal than the full price, and it will help get the word out about your product.
The packaging should say something important about what’s inside. You can make the packaging look different for different seasons and events to get people to buy right away. Try out different ways to package your product to see which one your customers like best. You can give each design a different phone number and keep track of all the orders that come in through each one. This information will help you connect with and keep those customers coming back.
Choice Of Packaging Material
For knowing how many conversions a decent packaging can cause for your goods, you should choose carefully when gathering all of the necessary parts. You can utilize long-lasting materials such as aluminum, paper, and plastic that have been well printed, laminated, and coated, and you can be creative with the graphics and designs.
When your product is good but the packaging is terrible, you will not sell as well as you should, and this is why inferior products sell well because people are drawn in by the package.
Customers nowadays are less interested in marketing pitches and advertisements. They prefer to try out many items and determine which one works best for them. This is why you should never take your product packaging for granted.
Every detail counts; the graphics, style, pricing, materials, colors, and overall beauty of the package should be well-structured to persuade a customer of the benefits your product provides.
Allow your packaging to stand out among competitors and be good enough to convert customers to your brand. Having a decent product is not enough to generate sales. After production, it is very important to improve the packaging to entice customers to buy and remain loyal to your product.
