If you have just started an e-commerce business, you are likely to be looking for ways to get ahead of the competition and grow as quickly as possible. To do that, you can make use of a wide range of tools, including search engine marketing.
Below, you will find a short guide to search engine marketing. For starters, you will learn what the difference between search engine marketing and search engine optimization is. Next, you should identify what your goals are and what you can afford, as well as how soon you need to see the results. Last but not least, you will get to read about how search engine marketing works. So, let’s get started!
Search Engine Marketing vs. Search Engine Optimization
Search engine marketing and search engine optimization are often confused with each other. Both can bring you more traffic, but the main difference is that search engine marketing focuses on pay-per-click marketing while search engine optimization focuses on organic results.
Paid search is what people usually think of when they talk about search engine marketing. In this field, you have to pay to get your ad on top of the search engine results page, also known as a SERP. The more popular a keyword is, the more you will have to pay to show up on top of the SERP for that keyword.
Organic search is another way of getting traffic from search engines. In this case, you do not have to pay anything in order to get your business on top of the SERPs. Instead, you will have to optimize your website for search engines in order to rank higher – or in other words, make sure that your website shows up as first when someone googles nang delivery. It is a long-term investment, as it will take time for you to gain organic traffic.
Goals And Budget
Before getting started with any marketing campaign, you need to know what you want to achieve and how much money you can afford to spend. If you want to increase your sales, then investing in search engine marketing will be an excellent idea. If you are interested in boosting brand awareness, you might want to focus on SEO instead.
Also, you have to decide if a short-term or long-term campaign is better suited for your goals. For example, if you want to sell more products right now, then a quick-win campaign focused on paid advertising only might be the best option. However, if you want to build a steady stream of organic traffic over time, then a long-term campaign that is a mix of both search engine optimization and search engine marketing will be a better choice
Finally, you need to decide how much time you can invest into managing the campaign. Ideally, you should stay within your means and settle on a modest budget that will allow you to experiment with paid advertising without putting you at risk of losing months’ worth of income.
How Does Search Engine Marketing Work?
Search engine marketing is a powerful way to get plenty of targeted traffic from search engines, which can be used to increase sales and traffic to any website, provided that you have enough money to place bids on popular keywords. In order to benefit from search engine marketing, you will need to engage in four following things.
Keyword Research
This is the most important part of a search engine marketing campaign. You need to select the best keywords for your business, as well as make sure that your website is optimized for them. You will want to include the keyword in your meta description, title tag, content, and images. To find the right keywords, you can use a tool such as Google AdWords Keyword Planner.
Planning
This is a crucial part of any paid search campaign. You have to decide on which keywords you want to bid on, and then you will have to set up a PPC campaign. It is also important to set a daily budget that you will not exceed.
Keyword Bidding
This is what you need to do in order to get your ad on top of the search engine results. You will be able to bid on specific keywords so that your e-commerce website will show up on top of the search results when someone types it into a search engine. Keep in mind that the more popular the keyword, the more you will have to pay for it.
Tracking Conversions
If you want to know whether your campaign is successful, you will need to track conversions. This means that you need to make sure that you are getting the visitors to your website to buy what you are selling. If you can see that your conversions have increased since you started your search engine marketing campaign, you are doing it right!
In Conclusion
If you want to grow your business as quickly as possible, you should consider adding search engine marketing to your marketing mix. However, you need to make sure that you know what you are doing and that you have a clear plan before you get started.
First of all, you need to know what your goals are and how much you can afford to spend. Once you have that, you can start looking for the right keywords and setting up a pay-per-click campaign. Having done that, all you need to do is track your conversion rate and website traffic.
If you do not have the time to manage a search engine marketing campaign yourself, you can always hire a marketing agency to do it for you. That way, you will be able to focus on your core business and leave the stuff related to search engine marketing to experts. It is up to you!
