In today’s world, people have a lot of options when it comes to how they spend their time and money. In order to stay competitive in this crowded marketplace, you need to do more than just create a website or app – you need a conversion rate that will bring in the customers. But what are some of the fastest ways on earth to boost your conversion rate? Find out here.
1) Have Clear Goals
When you know where you want your company or product to go, then nothing else matters. You can’t build something new if you don’t know what it is supposed to look like at the end. Make sure every team member knows exactly what needs to be done and why so everyone can work towards those goals with everything they’ve got. If you are not sure where to start, you can use a Shopify subscription app comparison as a great guide for where you should be. It is equally important to create a clear path to your purchases. You can’t expect people to know what you want from them. Lead the user through your site until they are ready to buy something or sign up for an account. Don’t make them guess at what needs to be done next, and don’t leave any room for confusion about why they’re on a page.
2) Use The Right Tools To Track Your Progress
Ask yourself – what metrics are you using to track progress? Are they the right ones? If not, then you need to track everything from customer analytics and site speed to social media shares. Find out where your customers are coming from, how long they’re staying on your site, and what they are doing once they get there. This includes listening to customer feedback. If you want to know what changes need to be made, ask your paying customers. Hear what they have to say and then use that to improve every aspect of your website or app. You can’t improve something if you don’t know where it isn’t working. Take their feedback seriously and implement it as soon as possible.
3) Make It Easy To Contact You
This may seem like a no-brainer, but you’d be surprised how many companies make it difficult to contact them with questions or concerns. Putting a live chat widget on your site is one way to boost conversions, or simply include an email address for people to get in touch with you. Check out this post for more ideas on how to make it easier for people to reach you.
4) Beware Of The “Momo Effect”
One of the fastest ways to boost your conversion rate is by getting positive reviews and feedback from other users and customers, but be careful about what strategies you can use to do that. The infamous “Momo Effect” is a phenomenon that occurs on social media websites, where people share positive reviews even if they didn’t have a good experience because they don’t want to be the only one without reviews.
5) Make Sure Your Product Or Service Meets A Need
This may seem like another no-brainer, but there are plenty of products out there that don’t solve a problem for the customer. If you’re offering the same thing as 10 other businesses, then you need to do something differently. Make sure your value proposition is clear and stands out from the crowd. It’s easy to get stuck in a rut and just keep using what works, but you can’t get too comfortable. Keep your design fresh and up-to-date by changing it every so often, or try something new that takes things in an exciting direction. You can even change the content on your site to see if it boosts conversions. Keep your audience interested and they’ll keep coming back for more.
6) Make The Process As Easy As Possible
There’s a reason we keep saying “conversion rate” and not “purchase rate.” You want to make it as easy as possible for people to buy from you. If there are too many steps involved, or if they have to wait too long for an answer, then you’ll see your conversions plummet. Keep the process as short and painless as possible.
7) Show Off Your Achievements
You need to show your customers that you’re trustworthy and experienced. One of the best ways to do this is by letting them know how many people are already using your product or service, which shows them it is reliable and effective. Even if you haven’t hit 1 million customers yet, there’s no harm in putting up numbers and statistics and letting your users and customers know about them. If you can, try to find a way to make your numbers stand out without coming across as desperate or spammy. And if you really want to impress people, tell them how many awards you’ve won.
8) Get Feedback From Current Customers
Check out what other companies ask their customers in order to get feedback. If you want to boost conversion rates, then ask your customers what they think. They’re unbiased and can help point out problems or offer suggestions for improvement. You can even use an online survey to gather customer feedback in a formal setting, but there are plenty of ways to do this on your website without making it feel like an official survey. If you already have satisfied customers, then let them know you appreciate it and ask for their help in improving the business.
9) Refresh Your Pages And Ads Often
Even if there is a lot of positive feedback, you need to keep refreshing your advertising and content in order to stay relevant. You can run a promotional campaign once in a while so that people have a reason to come check out your site for something new. This is also important to keep your site looking relevant and modern.
It’s important to keep in mind all of the different ways that you can improve your conversion rate. It’s not always easy, but by following some of these tips, you’ll be on your way to seeing better results from your website. Keep experimenting and see which methods work best for you and your audience.
