Marketing your eCommerce store can be challenging. There are many places to advertise, and you’re never reaching your target audience. You’ve tried all the traditional methods, but they don’t seem to be working like they used to. What’s a marketer to do? The answer is simple: turn to eCommerce marketing strategies proven to work in today’s digital world. By using these six strategies, you’ll be able to reach more customers, convert more sales, and start seeing actual results for your business.
1. Choose the Right Ecommerce Platform
An eCommerce platform is a crucial part of your marketing strategy because it’s the foundation on which you build and promote your business. There are many different options available, so it’s crucial to find one with all the features and functionality you need to run your online store successfully. When choosing eCommerce platforms, look for one that offers integrated marketing tools such as email automation, customer segmentation, and landing pages. You should also make sure that the platform can scale with your business as you grow, add new products, or make other changes.
Some other things to look for when choosing an eCommerce platform include:
- An intuitive and user-friendly interface.
- Built-in marketing features like SEO, email marketing, and social media integration.
- The ability to customize templates, buttons, and other design elements.
- Compatibility with your existing business systems like accounting software or shipping platforms.
- 24/7 customer support in case you have any issues.
2. Invest in SEO
If you want your eCommerce store to be visible to potential customers, you need to invest in SEO. Search engine optimization is optimizing your website to be found more easily by search engines, and the best part is that it’s a strategy that doesn’t require much money. When you optimize your website for keywords related to your niche, your site stands a better chance of appearing in the top results when people do searches on Google or other major search engines.
For eCommerce sites, this includes optimizing your:
- Technical SEO: This is the foundation of your SEO strategy and involves making sure your website is technically sound so that search engines can easily index and crawl it. This includes optimizing your site speed, making sure you have a mobile-friendly version of your website, creating an XML sitemap, etc.
- On-page SEO: Once you’ve optimized the technical aspects of your site, it’s time to tackle the actual content on your site. On-page SEO involves optimizing individual pages for specific keywords or keyword phrases. You can also optimize elements like titles, headings, and image tags to improve how well each page ranks in search results.
- Off-page optimization: In addition to the on-page optimization you do, you also need to focus on off-page SEO. This is anything you can do outside of your actual website to help improve your site’s ranking in search results. This includes link building, social media engagement, and creating high-quality content.
3. Use Google Shopping Ads
Google Shopping ads are a great way to get your products before potential customers are already interested in what you’re selling. These ads appear at the top of Google search results when people search for products you sell. When someone clicks on one of your ads, they’re taken to your website, where they can learn more about the product and make a purchase.
To set up Google Shopping ads, you’ll need to create a Merchant Center account and connect it to your Google Ads account. Then, you’ll need to add your product data to the Merchant Center, which includes titles, descriptions, prices, and images. Once you’ve done that, you can create your ads in Google Ads and start driving traffic to your website. Google Shopping ads are an effective way to reach potential customers because:
- They allow you to showcase multiple products in one ad.
- They provide detailed information about your products, including pricing and availability.
- They appear at the top of Google search results, where people are most likely to click.
4. Utilize PPC Advertising
PPC advertising, also known as paid search advertising, is one of the most powerful tools at an eCommerce marketer’s disposal. With PPC ads, you can bid on particular keywords so that whenever someone conducts a search using those terms, your ad will appear at the top of their results page. This is a great way to reach new customers who may not have known about your business before.
When using PPC ads for eCommerce marketing, it’s crucial to invest in high-quality images and detailed product descriptions so that people know what they’re getting when they click on your ad. It would help if you also created variations of your ads so that you can A/B test which keywords and copy are performing the best.
5. Build an Email List
Building a strong email list is vital if you want to stay connected with your customers. Many shoppers prefer buying from companies they’ve already had a positive experience with. The easiest way to build brand loyalty is by sending regular emails filled with promotions, content, and other offers through your email marketing platform. When you send targeted emails to subscribers who have opted-in to receive them, you’re more likely to see higher open and click-through rates.
To build an email list, start by offering something valuable for free in exchange for an email address. This could be a discount code, an ebook, or access to exclusive content. Once you’ve enticed people to sign up for your emails, send them regular communications relevant to their interests. You can segment your list to send different types of emails to other groups of people.
6. Invest in Paid Social Media Marketing
While organic social media marketing tactics can be effective, paid advertising through platforms like Facebook, Twitter, Instagram, and LinkedIn can further amplify your reach. You can target potential customers based on their interests, demographics, and even previous purchasing behavior with paid social media ads.
When creating paid social media ads, use high-quality images and videos and persuasive copy that speaks to your audience’s needs. You should also A/B test your ads to see which ones perform best to optimize your campaigns for maximum results.
There are many different eCommerce marketing strategies that you can use to turn your business around. We’ve outlined a few of our favorites here, but plenty of other options are available. It’s essential to experiment with different tactics and find what works best for your business. The key is to be consistent with your marketing efforts and keep pushing forward until you see results.
