The benefits of good marketing have been well known to people for many years. The well-known strategy on the internet, clickbait, was around when newspapers started printing. Of course, you could not click them, but they were filled with titles to bait the readers into buying them. The people who sold newspapers were also very loud and would tell these titles out loud on the streets thus attracting attention.
People change and learn, most of them, how to spot these cheap marketing tricks. That is why there are experts in this field that do know what is truly effective and not just a fad. To attract the attention of some is easy, keeping it for a prolonged period of time is something else. It is especially important to know these tips and strategies when your main business is not related to marketing but something else.
Being Specific
When you are trying to market the services that you offer you need to be specific about what you actually do. If you are an orthodontist, it is best that you look for guides on marketing designed for orthodontists to get a better glimpse of what marketing means for this specific service because trying to promote your dentistry business out there without a goal on your mind will lead you nowhere.
You need to tell the customers who you are and what you offer. The customers need to be able to know in a matter of seconds what you can do for them. There are many other dentistry businesses out there that are trying to do the exact same thing as you are. You can stand out from all of them if you give specific information about what your business truly is.
Imagine Explaining it to Yourself
You know your business the best, but that does not mean that everyone else will know it only from a glance. When you are thinking about what information you want to present, imagine what you would like to hear. Ask yourself, is this piece of information relative to forming a good opinion about choosing my business? It is not that hard to know what to present once you put yourself in the customer’s shoes.
Establishing Online Presence
The rules are pretty simple when you want to be noticed these days by a large mass of people. You can do this with a good online presence, many people and businesses did it before and so can you. You do not have to be an influencer and you do not need to have millions of followers to achieve such a presence.
Informative Website
As it was mentioned in the Being specific segment, you need to tell your target clientele what you can offer. The best way to do so is with a good website. You can not advertise yourself if you do not have a place where to lead them next. You can put only so much in an advertisement, the rest is up to the website to cover.
The website needs to be simple and intuitive to navigate for anyone who is a newcomer to the site. Any kind of information that the customer would want needs to be within reach of a maximum of 3 clicks. Anything more than that will be too much and confusing and people will leave your website to find something new. Make sure to put pricing clearly on the services that your dentistry business offers.
Social Media Pages
One of the most popular ways of getting your website noticed for literally, anything is through social media pages. Having a social media page where everyone can see some basic information about your dentistry business is very appealing. Almost every social media website has adopted some form of short videos that are made to become a trend.
You can make a short video about something interesting in your business that lasts under a minute and who knows, it might blow up. It is important to know how to capture the attention during that brief window of time. Keeping up with all of the humor and trends that younger generations use is no good, you will not catch up. You will only be made fun of for trying to be hip, and that is why it is for the best that you just be original.
Having Polite Customer Service
Once you have attracted some customers it is very important to keep them coming. The best way to do so is if you have friendly and responsive customer service to respond to all the traffic that you will be getting. Making an appointment should be one of the easiest things that someone can do. With just a phone call or an email, the customer should get all the information they need about an appointment without any hassle.
Try to hire people that will specifically only do this kind of job. Do not let someone who is a dentist run this, or social media pages, as they will only lose time. They are not trained to do this kind of job which is only expected, they studied to learn something else. Hiring some friendly people who know how to talk and handle all kinds of customers will go a long way.
With everything mentioned, it is easy to see that dental marketing is not as hard as it may seem. The benefits of doing marketing properly are also easy to understand, as that means getting more customers. The thing with dental marketing is that it needs to be catered to a specific pool of people. That means that you need to know who you want to advertise to and how you can show them that your business is the one they need to visit.
You will use the aforementioned tips and strategies according to the specificity of your business. Only when you can answer the question of who you are and who your target customers are and whether can you expect to get more of the customers you want? Once you do get them, do not forget to treat them properly so they can know that you are reliable. Good word spreads around fast, so that is another thing that will depend only on your business, will it be remembered for the good or the bad?
