In a business setting, events are frequently organized to communicate company strategy, modify internal company behavior, introduce a product or service, encourage, teach, or reward employees, or impact consumer behavior.
They frequently bring together firm employees, assist broader marketing or sales goals, encourage team accomplishments, or amuse top executives. We’ll look at how the finest corporate event planners make their events come to life. Here are 7 ideas that the greatest corporate event planners utilize to ensure that every event is a success.
Food and Drink
If your event will last more than two hours, consider having it catered. You can forgo the food if your gathering is just going to last a couple of hours. You should definitely employ a caterer for most ordinary occasions. Contact local caterers and restaurants to discover someone who can accommodate the number of people you’ll be having. Most catering firms will also take care of the service and presentation, making things much easier.
Pick a cuisine that everyone will appreciate when it comes to the menu. Also, make sure the meal is appropriate for the occasion. For instance, hot dogs won’t go with a formal event.
Music
Parties aren’t the only gatherings that benefit from the inclusion of music, whether it’s from a DJ, a live band, or a playlist. A well-considered soundtrack may help all business events, from awards banquets to conferences, in setting the tone.
For business gatherings, you may want to consider including live music, depending on the ultimate purpose of your event. While this isn’t a novel concept, live musicians have long been a reliable source of business event entertainment. Live music provides a sense of joy and excitement to the event, helps guests have fun, as well as lightens the mood, and encourages attendees to interact. Also, consider making your own playlist. Choose something gentle, such as jazz, instrumental music, or classical music. Allow the playlist to play while keeping the volume low.
Event Coordinator
Enlist the help of an event coordinator to manage the event on the day of the event. You can do it alone if you want, but it will be more enjoyable if you are able to attend the event. For suggestions, look online or call the facility. After meeting with them, hire an event planner and provide them with the vendor information and details. They’ll ensure that your event runs well and that any issues that emerge on the day of the event are resolved.
Typically, event coordinators handle administrative chores at the venue before the event starts. As a result, an event organizer must be laser-focused and well-organized.
The Theme of the Event
The correct theme will establish the tone for corporate events, whether you’re arranging business meetings, roundtables, fundraisers, or teambuilding. Presentations, seminars, and training & development programs may all benefit from using themes to explain difficult material.
When providing training on creating positive team connections, constructing a new site, or launching a new computer system, a construction theme may lend a unique touch.
When it comes to themes, be inventive. What can be done is limitless; all it needs is a spark of creativity. Brainstorm. Look for inspiration in movies, reality shows, game shows, and music. Allow your theme to be driven by your content and primary messaging, and have joy!
Dress Code
The majority of event planners advise the host to specify a dress code on the invitation. The event will remain as formal or as relaxed as you want it to be if you have a correct dress code in place for your visitors. It is also beneficial for visitors to know precisely what is expected of them in terms of wardrobe.
If you wish to be precise about the dress code, you can do so on your event invitation, corporate website, or a separate information/details card, among other locations
Entertainment Activity
It might be difficult to come up with innovative business event entertainment ideas that would appeal to guests. There are, however, a variety of low-cost solutions that will complement your main event program and provide attendees with unforgettable experiences. Your business event entertainment ideas should be based on your primary event objectives.
Setting up gamified tournaments or playing games may help excite and encourage your audience. Playing games may lighten the atmosphere and develop ties with participants, from quizzes to treasure hunts to deep escape rooms.
Don’t be frightened to try new things. Think beyond the box and be inventive. What can you provide that will amaze your visitors? Consider going above and beyond the rules and surprising your guests with something they’ve never seen or done before.
Shuttle Service
If you’re bringing folks to the event, set up a shuttle service. This is an important question. To avoid any delays, it is important to engage a transport company with highly skilled drivers that will ensure that everyone arrives on time. Organize transportation from the hotel to the location via a limo, shuttle, or taxi service. You are not required to do so, but it is a fantastic method to ensure that your guests locate the location and are well-cared for.
If you’re having the event at a large dining hall outside of a metropolitan area, you may rent a fleet of shuttles to transport guests back and forth to a pickup location.
It takes a lot of effort to prepare a corporate function. There are many details to consider, and something nearly always goes wrong. However, we believe that with the aid of this guide, you will be able to streamline your event management process.
