Ecommerce is well over a trillion industry and is expected to increase more in the next few years. With this type of growth, it’s crucial for business owners to know how to cope with the competition. There are many factors that contribute to your online store’s success, but there are six things that if properly executed will double your revenues.
Shopify
Shopify is one of the top powerful eCommerce platforms that most businesses use to sell their products online. Shopify is a cost-effective way to set up an online store and has been proven as one of the most successful eCommerce development platforms when you know how to get the most out of Shopify, especially now. By using Shopify’s services, customers have been able to create successful businesses from their homes and work towards a brighter future.
This platform helps you with easy and affordable solutions for your business needs such as:
- Customizable themes – Shopify offers beautiful, high-quality designs that are customizable according to your taste.
- Easy installation – Shopify provides detailed assistance through its apps to help you install it on your site.
- Unlimited products – It allows unlimited products available for free or low fees depending on your needs. You can also let your customers create their own accounts while shopping, in order to make shopping easier and more personalized.
- Customer service – The app provides 24/7 fast customer service to help resolve any issues quickly, thus allowing you to focus 100% on growing your business.
Pay-per-Click (PPC) Advertising
Pay-per-click advertising involves paying a certain amount each time your ad gets clicked on by users. Google Adwords is probably the best example of pay-per-click advertising, which allows you to place ads on keywords people are searching for all over the internet. For example, if you own a dog bakery, you can buy keywords such as “dog bakery” or “dog treats” and the ads will appear every time someone types those keywords on Google.
This is a very powerful way to get people to your website as you are getting direct targeted traffic from buyers looking for services or products you offer. The best part about it is that the ad only shows if people are searching for those specific keywords. This allows you to buy low competition keywords that won’t cost too much and a good return on investments (ROI).
Social Media Marketing
Social media marketing provides a massive platform for business owners in order to market their products and services. Through this type of strategy, companies will be able to exploit the social media network’s strengths, thus creating an opportunity to build brand awareness among their market demographic through engaging users within their community.
Here are some of the most successful social media websites that can be used for marketing purposes:
Facebook is one of the biggest social media networks, with over 1.4 billion monthly active users. It’s a very powerful way to get your ad in front of interested leads who are looking to buy services you offer. If your target audience is mostly females between 25-45, make sure to choose ad images that attract this target demographic as they will be more likely to engage with it and click through it, leading them eventually into your sales funnel. One great feature about Facebook ads is that you can also track conversion rates through pixels, which allows you, marketers, to measure how many users made it all the way to the end of their sales funnel (such as a thank you page or a specific product page).
Pinterest is another fantastic website that can be used for social media marketing. It works by making your products look interesting and attractive to your target audience, which will lead them to click through the images advertising your products, thus leading them to visit your site. You can easily use this website as it’s very simple to use and has a clean user interface, plus 80% of its users are females between 25-54 years old just like Facebook.
Twitter also allows users to post short 480 character posts about their lives, opinions, and what they’re interested in at a given time. This makes it a great place for marketers to promote their products/services, as each tweet will have a link attached to it that can be clicked on and lead different audiences to their site.
Email Marketing
Email marketing is a strategy used by most eCommerce business owners in order to build a list of subscribers which you can market your products/services later on. It’s important for marketers to know that email marketing works best when you have been consistently communicating with them through the use of automated emails from different departments, such as “new product updates” or “staff pick of the month.” The more personalized the emails are, the higher chances you will have of getting people into your sales funnel, thus increasing conversions and making more money!
To illustrate email marketing, let’s say you are selling t-shirts online. While driving traffic to your website, it’s important to collect users’ email addresses in order for you to connect with them directly. You might want to consider adding a popup box that requires the visitors’ email addresses in order for them to access your content or discounts on your products. This way they will be subscribed to your mailing list where you can send them emails about new T-shirt updates, promo codes, and sales!
YouTube Marketing
YouTube is the second-biggest search engine (2nd only to Google) and it has more than 1 billion users spending at least an hour on the website each day watching different types of videos. The great thing about YouTube is that you can also monetize your video content by running paid ads for your eCommerce business on your product or service videos, which will lead people to click through them and visit your site. This method works very well as there are millions of targeted leads looking specifically for solutions to their problems!
Networking
Networking is one of the most powerful ways to get your business discovered online. It’s important for marketers to create a list of local events, seminars, and conferences they can attend in order to meet other people who might be able to help them with their eCommerce business or even introduce them to new opportunities that could lead them to gain more customers!
This article offers some great advice on things like social media, email marketing, and networking strategies that can be used by eCommerce business owners to grow their companies. Also, it is important for marketers to do their research as there are many different options available when it comes to choosing an online advertising platform for their businesses!
